It all began with a beach party on the town hall square of Weeze, a small Lower Rhine town near the Dutch border. Bernd Dicks, a local and a reporter for the radio station 1LIVE, ran it from 2011 with his friends Norbert Bergers and Georg van Wickeren. By 2014 it drew 5,000 people and the square was too small: the three friends looked to the nearby airport, already home to the hardstyle festival Q-Base.
They spent two years on the concept and chose a city over an enchanted world, so as not to copy Tomorrowland. The first edition, on 17 and 18 July 2015, had 5 stages and about 80 DJs; planned for 25,000 people, it sold out and won the LEA award for festival of the year. The site grew with each edition: 40,000 people a day in 2016, three days and a 70,000 m² Arena carved out of a former sand pit in 2017, 75,000 people a day since the 2022 return, after the cancellations of 2020 and 2021.
The story is that of Bill Parooka, a fictional founder whose 7 m statue towers over the site. You enter with a visa and become a citizen, the Townhall stamps your passport every year, you get married at the Warsteiner Parooka Church, tattooed at the Jail, and send postcards with a special postmark. The stages sit on a former Royal Air Force base: the Cloud Factory in a hangar, Power Plant and Time Lab in hardened aircraft shelters.
In 2026 the 17, 18 and 19 July edition sold out, with about 225,000 visitors over three days according to the organiser, more than 300 artists and a Mainstage named « The Aquarius », an underwater world. Charlotte de Witte played her first Mainstage closing and a 360-degree stage opened in Desert Valley. The next edition is set for 16, 17 and 18 July 2027.